Kassy Cho is an independent journalist and audience strategist.
She is pioneering an Instagram-first approach to growing young and diverse audiences and fostering change through the use of social media.
Kassy is the founder and editor-in-chief of Almost, an Instagram-first media outlet telling world news stories for young people. Previously an Audience Development Editor at QuickTake by Bloomberg and BuzzFeed News, she single-handedly transformed the @world Instagram into the fastest growing news account on the platform in 2018.
She works with some of the world’s biggest brands including Amnesty International, Netflix, ICRC, Human Rights Watch, Channel 4 News, WaterAid, and Flo on growing their digital audiences.
In 2019, Kassy partnered with Instagram for International Women’s Day. The same year, she was awarded a Lovie Award for Best Use of Stories for her “#WCW: Badass Women You Should Know About” story series.
Kassy is also known for her reporting on online culture in Asia Pacific and is credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West.